People forgot how to write good content.

People have forgotten how to write good content.

All they do is copy without thinking, praying to the algorithm that it will work—which, most of the time, doesn’t. Or it just gets numbers. It feels good but in long run is not.

The problem is that authentic and copied content blend together and it creates noice.

A creator with genuinely good, personal content can still stand out, but it’s harder than it used to be. And it will only get harder over time.

If you don’t start now, you will just sink deeper into the red ocean”

But don’t worry—there’s a solution. I know you heard about :

• Authenticity

• Stories

• Personality

With content it is : Easy to say, hard to do.

What actually happened to social media?

It became a red ocean—a space where everyone creates content about the same things, over and over.

Scroll through your For You page on any platform, and you’ll see the same ideas, just with different profile pictures and names, repeated 200 times.

But since these posts get numbers, people don’t really care. Until… they try to monetize or move to another platform. Then suddenly, nobody watches or buys anything.

And the cycle continues—spoiler: it often ends with quitting social media and going back to a job they hate.

Now, I’m not saying beginners shouldn’t copy. Trying new structures and formats is necessary—you have to start somewhere. We all copied at first. But the key is:

Imitate → Then Iterate.

The problem? People forget the iterate part.

I’m not judging—I did the same. I copied everybody without thinking. And I wasn’t even good at copying. Every day, I’d come home, see the first post on my feed, copy it with a small spin (most times with no spin at all), and think my job was done.

Sure, I learned some fundamentals. And for beginners, it’s a decent strategy just to get into writing. But I missed something important—something I now wish I had learned earlier.

The Turning Point

A few days ago, I was analyzing my content in my room. It wasn’t performing the way I wanted. I asked myself:

“Why? I’m doing everything right. What am I doing wrong?”

That day, while training my writing skills, I pushed myself harder. I researched creators, studied their growth strategies, and analyzed their newsletters.

Then, I listened to a podcast from Sahil Bloom about content creation. He said something that hit me:

“You should do things in real life and write about them.”

I stopped for a moment and thought—he’s so right.

Because here’s the truth: No AI, no person can fully copy your personal experiences, your personality, or your unique stories.

So, I ran to my room, opened my notebook and Kortex (my note-taking app), and wrote down a key question:

“Can a 15-year-old with AI write the same thing?”

With every post I create now, I try to ensure the answer is always NO.

The result :

I started doing things in real life—testing ideas firsthand instead of just writing about them. Disclaimer: it’s much harder. But it’s also much better.

So, here’s a question to ask yourself:

Can your content be copied by a 15-year-old with AI?

Thanks for reading, guys—I appreciate it! If you liked this, please join the newsletter and reply with your ideas and perspectives. (Almost) everything is appreciated.